THE DEVELOPING OF A DESIGN CONCEPT TO SUPPORT THE CONTENT STRATEGY
To help Nuon Vattenfall position itself as a thought leader in B2B, LVB developed a content marketing strategy. LOVEBRAND DESIGNERS® developed the design concept for this strategy and for all campaigns, from format logo to timeline visuals and white papers.
CONTENT DESIGN
+ Social Media, strategy, motion graphics, online campaign, online activation
THE BRIEF
The ambition from Nuon Vattenfall Business Market: to be the number 1 B2B energy partner in the Netherlands. Nuon Vattenfall wants a content marketing strategy and a matching content design strategy, which contributes to the positioning and the ambition to be a thought leader on energy B2B. The concept must be distinctive, make the target audience learn something new and inspire them. And very important: the content design must be innovative and recognizable.
THE PROPOSAL
LVB came up with the “Energiekenners” strategy, including several formats such as the Behind the scenes video format. Lovebrand Designers came up with a matching content design strategy, using elements from the Nuon-Vattenfall corporate identity to develop their own content style. While these elements are reflected in the design strategy, the content design has its own feeling and is clearly content (and not branding). We translated the design concept into various products, such as timeline visuals, motion graphic design, white papers, banners and website. Thanks to the design concept, the content is recognisable and distinctive.
