A MAGAZINE THROUGH WHICH ABN AMRO MEESPIERSON AIMS TO CONNECT WITH WEALTHY DUTCH PEOPLE.
Financial Focus is the result of a new media brand for wealthy people. A unique cross-media brand where Dutch millionaires can find unique content that fits 100% with their lives.
EDITORIAL DESIGN
+ Illustration, redaction
THE BRIEF
Financial Focus helps and inspires wealthy people by immersing themselves in their own world. The question: think of a content strategy with the aim of creating trust around ABN AMRO MeesPierson, the bank that can provide wealthy people with the right help and inspiration.
THE PROPOSAL
The Financial Focus magazine, which plays a central role in the strategy. The bimonthly luxury print magazine is the business card of the Financial Focus brand. Whereas competitors are just committed to more digital communication, ABN AMRO MeesPierson has also opted for an elegant magazine with a luxurious look that can be laid on the kitchen table.
