A GLOSSY MAGAZINE ABOUT THE DEVELOPMENT OF MOBILITY, FOCUSSING ON COMPANY DECISION MAKERS
Re.Thinking Mobility identifies the mobility needs of many companies, now and in the future. A luxurious giveaway to Athlon customers and prospects.
Rethinking Mobility
Athlon
EDITORIAL DESIGN
+ Illustration, redaction
DE VRAAG
De manier waarop we ons nu en in de toekomst verplaatsen verandert. De techniek biedt steeds meer mogelijkheden en individuele wensen van mobilisten veranderen. Werkgevers moeten daar invulling aan geven en er op de juiste manier op anticiperen.
THE PROPOSAL
Athlon leads mobility decision makers through the development of mobility. Every yearly edition of Re.Thinking Mobility clarifies the latest trends, expectations and solutions. The 100-page glossy serves inspiration and clears insights that helps fleet managers, CFO’s and HR professionals to make the right strategic and practical decisions in mobility.
Rethinking Mobility
The design is adapted to how the target group looks at mobility and fits with Athlon’s view on mobility. Extra attention has been given to photography, typography and illustration. We have done extensive inspiration sessions at the start of the process, after which we got a mood board together. We started sketching and designing based on it. The result is a stylish magazine, a suitable combination between text and image. The chosen typography invites to read and the magazine has lead to positive reactions from the target group.
