AN ACTIVATION CAMPAIGN TO GET 200.000 MILLENIALS SIGN A PETITION FOR NATURE-FRIENDLY AGRICULTURE
To help WNF make the Dutch millenials aware of the urgency about intensive agriculture in The Netherlands, we proposed a Social Media based strategy under the activation concept: #savedestamppot.
ACTIVATION CAMPAIGN
+ Art Direction, Social media strategy
THE BRIEF
The intensive agriculture is putting Dutch nature at risk. Biodiversity is narrowing down at a fast pace: The Netherlands is the country with the least diverse animal and plant species after Malta. WNF (Wereld Natuur Fonds) asked us to come up with a concept to activate Dutch millenials to sign a petition to help
THE PROPOSAL
#savedestamppot, a claim that wakes up the feelings and memories of this traditional Dutch dish and speaks to every generation, regardless of their concern with nature. A reminder that food doesn’t just land on your plate, and a call out to save the future of a Dutch tradition that is at stake. The concept would filled up the Social Media with a call out to join the revolution of the young on a mission.
